Last week, Deutsche Bank hosted its annual Consumer Conference in Paris, bringing together executives from top consumer companies and institutional investors to discuss industry trends, company strategies, and market dynamics. The conference featured presentations and fireside chats with several beauty and wellness companies, including Procter & Gamble, Ulta Beauty, Kenvue, e.l.f. Beauty, L'Oréal, and The Estée Lauder Companies. In case you missed it, here are the current consumer trends and the real-time adjustments being made by these industry-leading companies.Procter & GambleProcter & Gamble (P&G) is undertaking a significant restructuring over the next two years in response to global economic uncertainty and decreasing consumer spending. This plan involves cutting 7,000 jobs, about 6% of its global workforce and 15% of its non-manufacturing roles, and exiting certain product categories. The company aims to streamline operations, reduce costs, and refocus resources on its core beauty and personal care brands, such as Olay, Old Spice, and Head & Shoulders.Ongoing tariff pressures, volatile geopolitics, and slowing consumer spending are key challenges cited by P&G. The company has already exited some markets, like Argentina, and divested brands like Vidal Sassoon in China as part of its simplification efforts. P&G is also doubling down on what it calls its “absolute superiority” strategy by using enhanced shopper insights to unlock growth, especially among underserved North American households, estimating a potential $5 billion in untapped market potential.